Here are some of my ideas for marketing fiction to library fiction (with help from the Saricks Reader's Advisory text)
Book Discussion Groups: Facilitated book discussions for adults, teens, tweens, and older elementary kids are great to engage patrons with the fiction collection. Virtual book clubs and virtual book discussions can help those with disabilities or difficult schedules to participate.
Targeted shelving: Every two weeks to a month, change targeted shelving locations to feature titles specific to a certain interest such as gardening books for spring and summer, holiday books, librarians' favorite picks, etc.
Use the Internet: Social media posts, blogging, and youtube videos featuring book talks and book reviews can generate interest in the fiction collection!
Booklists: Lists featuring titles and annotations such as those we’ve been writing for Reader’s Advisory class, as well as best seller lists can be helpful to readers looking for something to read. Top ten lists are very popular and effective. Author and celebrity inspired lists such as "What is Emma Watson reading" can be fun and engaging.
Promotion of the Reader’s advisory services: Signs, good spatial arrangement, and engaged librarians can help readers to know that the Reader’s Advisor is eager to help them find their next page turner!
Talks and book signings from authors can also generate traffic in the library and excite readers. Local fiction authors may be eager to promote their books and patrons might be equally enthusiastic to read them!